SMH & TheAge for iPad
Multi award winning tablet applications
At Fairfax's Digital Innovation I was part of a talented and industry-wide recognised team developing cutting edge, market-first executions.
My role included taking responibility for- ad format specification development
- business rule development
- reporting suite development
- technical guidance for media and creative agencies
- prototyping
Project specific responsibilities
- developed the advertising delivery mechanism, scheduling, reporting and staff training
- worked with analysts to develop, implement and test Australian first-to-market offline tracking and reporting capabilities
- designed and built advertising proof backend and specified and managed its App side development and integration
- worked with launch partners to develop and implement world class advertising solutions
- developed ad creative specifications and business rules
Cover page 
World index