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SMH for the iPad

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  • SMH for the iPad
  • SMH & TheAge for iPad

    Multi award winning tablet applications

    At Fairfax's Digital Innovation I was part of a talented and industry-wide recognised team developing cutting edge, market-first executions.
    My role included taking responibility for

    • ad format specification development
    • business rule development
    • reporting suite development
    • technical guidance for media and creative agencies
    • prototyping

    Project specific responsibilities

    • developed the advertising delivery mechanism, scheduling, reporting and staff training
    • worked with analysts to develop, implement and test Australian first-to-market offline tracking and reporting capabilities
    • designed and built advertising proof backend and specified and managed its App side development and integration
    • worked with launch partners to develop and implement world class advertising solutions
    • developed ad creative specifications and business rules

  • landing page screengrab
    Cover page

    SMH for iPad landing page

    landing page screengrab
    World index

    The Age for iPad landing page

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© Peter Borbely 2004 - 2019