Your seat-by-seat guide to the NSW election
Working closely with the data editor and combining multiple datasets, this single-page web app was designed to accompany pre-election coverage on smh.com.au
With a simple configuration using query strings in the URL, the app can be defaulted to any desired electorate, which enabled contextual association between article and the displayed data.
This solution was a key to achieve seven digit impression figures on the app and an outstanding ROI.
Standalone (index) on smh.com.au/interactive/