• Hi, my name is Peter Borbely, technically competent and commercially astute digital media professional with close to two decades of experience across both the commercial and editorial floors. I bring a unique skill combination to visual storytelling through my technical expertise as a full stack JavaScript developer plus my background in photography / visual arts.

    Coder? Jurno? Designer?

    I had been called a coder jurno, data journalist, innovationista, technologist and the list goes on, but they all had one thing in common…

    Data & Analytics

    Data and analytics have been front and centre in my career from #adtech through digital product development and data journalism to #fintech.

  • Cartoon of Peter by John Shakespeare

My expertise

I specialise in sourcing, compiling​, transforming, cleaning​ and analysing complex datasets to uncover stories hidden inside them. I then use this data to create interactive, data-driven stories and visualisations, such as maps, charts, dashboards and single purpose web-apps.

I also design and implement analytics frameworks, including reporting suites and corresponding processes for websites and apps.

My Background

As a qualified photojournalist I spent my early years mostly working for magazines and newspapers. Photography was one of the first industries transformed by digital technology long before buzzwords of disruption and the sharing economy poked their heads up. The revelation of the Internet’s power and that of digital media enchanted me and I never looked back. While these technological changes challenge organisations big and small, it opened up endless opportunities. I believe in its liberating power that will help us create a more equal and open society.